Herbal Health Care and Personal Care

Link Natural

"The Personal Care segment, with its LINK range of herbal products that promote wellness and self-care, continues to dominate the local market. Moreover, a curated selection of LINK products finds its way to prominent international markets, symbolizing the segment’s global appeal and commitment to spreading the benefits of natural personal care worldwide"

Herbal Health Care
The Herbal health care segment is represented by the iconic “LINK” brand of herbal and Ayurveda products that are widely regarded as the main architects responsible for revitalising Ayurveda and traditional Sri Lankan healthcare remedies for use in the modern era. Flagship products such as the herbal cold remedy LINK Samahan and LINK Sudantha toothpaste are household staples in every Sri Lankan home, which underscores the strong customer acceptance of these respective value propositions. More recently it appears that customers around the world too have begun to embrace LINK products, which has prompted the Company to further expand in overseas markets already entered such as USA, Japan , Europe and the Middle East and to explore potential new export markets across the globe.

A branching tree that shows the different Personal care brands of CIC holdings

Raw materials for all LINK products - medicinal plants are grown either at the Company’s own farms in Dambukanda and Parakaduwa or sourced through an island-wide network of small farmers and outgrowers. The entire product range is manufactured at the state- of-the-art, manufacturing facility in Dompe that is certified for compliance with international standards.

The relentless focus on Research and Development has also been a key contributor towards the brands’ success. Continuous and ongoing research has helped to strengthen product innovation and portfolio diversification to enable LINK to cement its dominance in the local market, while also extending its reach globally. Today the company has secured the ownership for a range of proprietary herbal health care products, many of which now compete on the global stage with reputed international brands.

Future Prospects

The Personal Care segment has also set out ambitious plans to chart its future growth trajectory, both locally and overseas. Consolidating market share across all key product segments will be the key priority in the local market, while global market expansion will centre on strengthening brand visibility for the segment’s flagship brand, “Samahan”